[ design trend: watercolor ]

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I don’t always procrastinate on studying for my Management 3000 exams, but when I do…

byalexmae1

…I have more fun with Photoshop than I should.

I don’t care how good or experienced of a designer you are, design is 99% not knowing what’s going on. Ok, fine, maybe that’s just the case for me. Anyhow, whenever I take on a new project, I improvise/Google tutorials/slap myself in frustration until I figure out how to get the look I want.

As the Public Relations Chair for my sorority, I handle all of the social media stuff going on. This means our blog, tumblr, Instagram, Facebook, Youtube, Pinterest, and so on until the next new thing appears. This also means I do a lot of the designing, which usually happens to be Facebook cover photos for whatever philanthropy event or recruitment event we’re promoting. The best part of this all is getting to be as basic and girly as I want, while still giving us an edgier, artsier look to stand out. My aesthetic is actually kind of similar to the personality of my sorority– we’re still sorority girls, but we love being original and quirky.

spring pledge class

And that’s just my pledge class.

I’m still currently procrastinating for my exam as I write this, if you were wondering. Save me from management PLEASE. I’m begging you. I’m tired of learning about organizational hierarchies and structures and processes and everything that can go wrong if you’re ever actually in charge of anything.

Back to Photoshop. I’ve noticed that watercolor splashes and watercolor text is a really popular trend in design right now, in everything from advertising to Tumblr to fashion retail websites, and I personally love it when you can design something on a computer that can appear to be handmade.

Next week is my sorority’s Week of Giving, which is basically a weeklong event full of– you guessed it– giving! We’re super service-oriented, and I’m not just saying that because I’m the PR chair. So I started designing the Week of Giving cover photo for Facebook, and got inspired when I found a free download for watercolor brushes in Photoshop.

Of course, I had no idea how to use them.

Cue the Google tutorials.

I won’t go into it step-by-step because the post I linked to does a spectacular job, but this was my result from going through the steps:

watercolortexttutorial

I KNOW. I know what you’re thinking because I thought it too. It’s dope, right? Now that I’ve figured it out, I can even make one of those watercolor tumblr blogs and become tumblr famous without having any actual watercolor capabilities whatsoever. Honestly, in all seriousness, I don’t think I’ll be able to stop using the watercolor effect on everything I make.

Speaking of which, the finished product!!

Week of Giving3

Wait, just kidding, my sister said the paint looked like palm trees. Version 2:

Week of Giving4

My boyfriend’s review: “It looks very girly.”

Mission accomplished.

XO,

Alex

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