Alex Gnibus

Strategic comms & marketing strategy

Menu

Skip to content
  • Portfolio
  • Industry Experience
  • About

Industry Experience

I love to elevate the brands challenging industry norms. My client experience speaks to my passion for disruptive brands.

In my current role, I primarily work with a mix of B2B and B2C tech, including Qumulo (file data management), Two Sigma Ventures (VC), Lacework (cloud security) and Eaze (cannabis delivery platform). My blend of consumer and business experience helps me shake things up and come up with creative approaches — like a fun, consumery Valentine’s Day-themed campaign targeting IT professionals!

Check out the brands below for a sampling of the different industry verticals I’ve worked with, to learn more about my versatility and client experience.


B2B / Enterprise Technology

  • Nutanix: Hyperconverged infrastructure and cloud leader.
  • Qumulo: The file data platform simplifying unstructured data management.
  • Lacework: The data-driven security platform providing end-to-end cloud security automation.
  • ServiceTitan: The all-in-one B2B platform for the trades industry (HVAC, plumbing, etc.)
  • SmartRent: Smart home automation platform for property managers.
  • Confluent: Leader in real-time data streaming.
  • Yobi: RFID platform for cannabis cultivators and retailers.
  • Two Sigma Ventures: Data-driven VC firm with expertise across SaaS, consumer technology and more, with a focus on early-stage companies.

Consumer Technology

  • Volley: The voice-controlled entertainment network behind popular games on Amazon and Google.
  • Eaze: The nation’s largest cannabis delivery platform.
  • Strava: Social-fitness app connecting athletes and tracking exercise.
  • Whirlpool: American multinational manufacturer and marketer of home appliances

Retail and CPG

  • Ulta Beauty: National beauty retail chain.
  • Willie’s Remedy: Willie and Annie Nelson’s hemp-infused coffee and tea brand.
  • Coda Signature: Luxury infused products brand (chocolates, bath bombs, etc.)
  • PHYX: Cannabis-infused sparkling water. One of the first THC beverages to hit the market.
  • Canna Provisions: Premium dispensary chain with locations across Massachusetts.


A challenger is not a brand that challenges somebody, but a brand that challenges something. Very few explicitly take on another brand in their category, but all of them are challenging something they feel needs to change.

– eatbigfish

###

Advertisement
Widgets

Social

  • View missalexmae’s profile on Twitter
  • View alexgnibus’s profile on Instagram
  • View caffeinatedcalifornian’s profile on Pinterest
  • LinkedIn
  • Blog
Website Built with WordPress.com.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Alex Gnibus
    • Join 37 other followers
    • Already have a WordPress.com account? Log in now.
    • Alex Gnibus
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • View post in Reader
    • Manage subscriptions
    • Collapse this bar