The clients: Starbuds & Canna Provisions
The story: Two of my clients — Starbuds and Canna Provisions — were facing dramatically different circumstances during the COVID-19 crisis. Both are the same type of business, but only one was allowed to stay open. I came up with a two-in-one pitch telling the story of both dispensaries to highlight how each was adapting to regulatory challenges. I love that this article told the larger story of how cannabis dispensaries can weather unexpected changes and come out stronger for it.