My first foray into tech PR started with a local telecommunications and data storage startup: Bluebird Network.
As a part of AdZou (a student-run advertising agency at Mizzou), I worked with a team to create a full campaign for a real client. When we were assigned a data storage startup, we thought, Huh? And then we got to work.
Because the data storage company was underground– a unique strength of the company, since the underground facilities protect data from natural disasters– we came up with the campaign idea Be Grounded. It means being literally underground, and also having the smart, practical, grounded mindset of knowing your data is secure.