Media Placement: PopSugar Fitness

Client: DaVinci

Background: I handled the product launch for the IQ2, DaVinci’s newest vaporizer device. Our goal was to secure not only straightforward product reviews, but also lifestyle stories that changed the conversation around vaping during a time when consumer trust in vaping was low.

Story: I Vaped CBD Every Night For 1 Week — Here’s How It Affected My Sleep and A.M. Workouts

Published by Alex Gnibus

Alex is a 20-something PR professional based in Denver. When she's not being a workaholic, you can usually find her at the nearest brewery, kickboxing class, or ski run.

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