The Client: Yobi Software

The Story: Yobi’s RFID technology tracks the cannabis supply chain, helping cultivators and retailers meet compliance needs (states require the precise tracking of all cannabis inventory from seed to sale). The client’s favorite outlet was RFID Journal, so I worked with a customer to create a case study and a proactive pitch that resulted in this in-depth piece.

The Result: RFID Tracks Cannabis From Cultivation to Distribution