Content Strategy: Entrepreneur byline on how retailers can use IoT

Cloud computing leader Nutanix wanted to generate proactive buzz around its Internet of Things (IoT) initiative, before it had any news announcements. To make a technical topic relevant for a top-tier business audience, I looked at trends in the industries that Nutanix was targeting, such as retail, manufacturing and smart cities. I’m naturally passionate aboutContinue reading “Content Strategy: Entrepreneur byline on how retailers can use IoT”