Hi, I’m Alex.

I make complicated things simple, and boring things fun.

That’s because I believe there’s no such thing as a dry subject. Just dry writing. Nothing is complicated or boring unless you make it that way. But that’s what happens too often in the B2B tech world.

As a marketer and writer, my passion is transforming a technical concept into a surprisingly fun read. Who says a data analytics stack can’t be described as a classic rock supergroup? Who says a product demo can’t be pizza-themed? Why shouldn’t cloud infrastructure be compared to a gym membership?

I’ve done all this and more, and I’d love for you to check out my work. See what I can do below.