PRODUCT LAUNCH

RAG Isn’t Enough

When Tecton, a feature platform focused on ML, expanded to generative AI offerings, I was responsible for the messaging that would establish Tecton’s POV on GenAI.

But everyone has commentary on GenAI. How do you make sure your company is the one to listen to? By staying focused on a strong opinion. Sounds like a no-brainer, but many brands lose the plot here.

My team focused on one story: RAG is an incomplete solution for personalized, up-to-date responses. We delivered this narrative through blogs, product landing pages, media outreach, and demos at developer events like MLOps Community.

STRATEGIC NARRATIVE

The drivable data stack

Alteryx was getting left out of the “modern data stack” and we needed to change that perception. As the technical PMM for data architecture, I led the charge to establish Alteryx’s place in the modern analytics workflow with a memorable POV.

Formula 1 drivers often complain that their car is “undriveable” when it’s not working right. I used this as my analogy for the modern data stack: it’s undriveable. It’s not working, because it’s not user-friendly for business users.

In an F1-themed session, I positioned Alteryx as the “steering wheel” — the easy-to-use interface for your “engine,” like the cloud data warehouse.

Everyone walked away remembering that Alteryx = the steering wheel.

PRODUCT DEMO

Predict ski ticket demand with Snowflake

As a technical PMM at Alteryx, I collaborated with ISV partners like Snowflake to tell end-to-end use case stories. But these can get lengthy and complex, which loses the audience.

To help tell the Alteryx + Snowflake story, I built a demo with a simple, relatable story: predicting ski lift ticket demand. How might a ski resort prepare data and use a model to see when to charge more for lift tickets during peak days? And why use Alteryx with Snowflake to do that?