Reaching wider audiences with timely content pieces

The clients: Nutanix, SmartRent

The story: There’s no such thing as a dry topic, only dry writing. Through timely contributed opinion pieces that use relevant trends like Formula 1, I helped my clients capture broad appeal with a niche topic like IT automation or smart home technology.

I always start with the question: What is a topic that matters right now? For instance, I saw that there was a tech skills shortage, so I took that timely trend and gathered the Nutanix CIO’s insight on how to address the talent gap. In another timely piece I worked with the CIO to use Formula 1 racing season as a metaphor for IT automation.

The result: Below is a collection of some of the content pieces I’ve coordinated, from conceptualizing the initial idea to placing the final piece.

InformationWeek: Why IT Leaders Need a Formula 1 Mindset When It Comes to Automation

Entrepreneur: IoT Can Give Your Retail Business a Competitive Edge. Here’s What You Need to Know.

CNBC: There are 700,000 open tech jobs in the US. Here is how companies can fill them

Forbes (Tech Council): Fostering A Long-Term ‘Innovation Mindset’ In A Remote-First Future: Three Best Practices

Smart Cities Dive: Pandemics have historically altered urban housing. COVID-19 will do the same.

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