The clients: Nutanix, SmartRent
The story: There’s no such thing as a dry topic, only dry writing. Through timely contributed opinion pieces that use relevant trends like Formula 1, I helped my clients capture broad appeal with a niche topic like IT automation or smart home technology.
I always start with the question: What is a topic that matters right now? For instance, I saw that there was a tech skills shortage, so I took that timely trend and gathered the Nutanix CIO’s insight on how to address the talent gap. In another timely piece I worked with the CIO to use Formula 1 racing season as a metaphor for IT automation.
The result: Below is a collection of some of the content pieces I’ve coordinated, from conceptualizing the initial idea to placing the final piece.
InformationWeek: Why IT Leaders Need a Formula 1 Mindset When It Comes to Automation
Forbes (Tech Council): Fostering A Long-Term ‘Innovation Mindset’ In A Remote-First Future: Three Best Practices