The clients: Nutanix, SmartRent
The story: How do you capture broad appeal with a niche topic like IoT or smart home technology? Contributed opinion pieces are one way to make one area of expertise relevant to a national audience.
I always start with the question: What is a topic that matters right now? For instance, I saw that there was a tech skills shortage, so I took that timely trend and gathered the Nutanix CIO’s insight on how to address the talent gap.
The result: Below is a collection of some of the content pieces I’ve coordinated, from conceptualizing the initial idea to placing the final piece.
Forbes (Tech Council): Fostering A Long-Term ‘Innovation Mindset’ In A Remote-First Future: Three Best Practices