Research & Insights: Data storytelling

The clients: Eaze, Strava

The challenge: Transform raw data into useful information that can guide marketing efforts and campaign storylines.

The solution: Dusting off my Excel jockey skills and digging into the raw data myself to understand the research on a deeper level, uncover my own insights and identify the bigger-picture themes. Instead of taking the findings at face value, I like to do my own analysis and spend time working with data.

The results: Data-driven campaigns with compelling stories drawn from clients’ customer survey and user behavior data.

TIME: COVID-19 Shutdowns Have Taken a Massive Toll On Elite Athletes’ Mental Health

Adweek: Cannabis Users Now Say Mental Health, Reduced Stress Are Bigger Drivers Than Having Fun


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s