The clients: Eaze, Strava

The challenge: Transform raw data into useful information that can guide marketing efforts and campaign storylines.

The solution: Dusting off my Excel jockey skills and digging into the raw data myself to understand the research on a deeper level, uncover my own insights and identify the bigger-picture themes. Instead of taking the findings at face value, I like to do my own analysis and spend time working with data.

The results: Data-driven campaigns with compelling stories drawn from clients’ customer survey and user behavior data.

TIME: COVID-19 Shutdowns Have Taken a Massive Toll On Elite Athletes’ Mental Health

Adweek: Cannabis Users Now Say Mental Health, Reduced Stress Are Bigger Drivers Than Having Fun

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