Customer Insights: Data storytelling

The clients: Eaze, Strava

The challenge: Transform raw data into compelling stories that illuminate consumer truths, in turn guiding marketing efforts and campaign storylines.

The solution: Dusting off my Excel jockey skills and digging into the raw data myself to understand the research on a deeper level and uncover my own insights. Instead of taking findings at face value, I like to do my own analysis and spend time working with data. I put myself in the shoes of the customer / consumer and identify the bigger-picture themes that resonate with key audiences.

The results: Data-driven campaigns with top-tier stories drawn from clients’ customer survey and user behavior data.

TIME: COVID-19 Shutdowns Have Taken a Massive Toll On Elite Athletes’ Mental Health

Adweek: Cannabis Users Now Say Mental Health, Reduced Stress Are Bigger Drivers Than Having Fun

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