Unraveling the complexity of cloud

The clients: Qumulo, Nutanix, Confluent

The story: When it comes to the cloud, there’s a lot of confusion. Between hybrid cloud, multicloud, public cloud, private cloud…it goes on and on.

My job is to untangle the complexities of cloud and put my clients at the center of the conversation. The key was to monitor the media discourse about the cloud, and identify gaps that my clients could fill. What was being said about cloud? What wasn’t being said? Then, I helped executives develop a strong POV on cloud and get that POV out there through contributed commentary and customer storytelling.

The results: Coverage in key trade outlets on the cloud topic.


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