Integrated campaign: We’ve Got Your Back(Up)

The client: Qumulo

The challenge: Backup doesn’t have to be boring! Qumulo’s marketing department was tasked with generating buzz for Qumulo’s backup and recovery product capabilities.

The solution: Using World Backup Day as a timely hook, my PR team collaborated with Qumulo’s marketing and product teams to develop an integrated campaign called We’ve Got Your Back(Up). We aligned the different marketing functions to elevate Qumulo’s security offerings and support demand gen efforts through content, digital marketing and earned media.

The results: Drove a consistent, creative message across Qumulo’s blog, website and earned media coverage.

Blog post: On World Backup Day – We’ve Got Your Back(up), File Data Recovery, and Security

Whitepaper: We’ve Got Your Back(up): Security Architecture and Best Practices to Counter Malware

Forbes: 2021 World Backup Day

Solutions Review: World Backup Day 2021: A 10-Year Anniversary Celebration with Experts


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