The clients: Coda Signature & Green Dragon

The story: At the height of the COVID-19 pandemic, one trend became clear: People were buying cannabis. Edibles grew in popularity, and one of the brands leading the trend was Coda Signature. I positioned Coda Signature and another client, Green Dragon, as expert sources on product innovation and consumer trends in the midst of an uncertain time. I secured both print and online coverage in the Styles section of the New York Times.

The result: You Know What Else Has Sold Well During the Pandemic? Weed Edibles