The client: Two Sigma Ventures, a data-driven investment firm
The story: Venture capital is fascinating, because you have extremely intelligent people with extremely varying opinions. When your client is a VC firm, it’s your job to make those opinions stand out.
To build the profile of Two Sigma Ventures and elevate its partners as subject matter experts in the areas they’re passionate about investing in, my team developed detailed thought leadership platforms for each partner. Through relationship-building briefings, rapid-response outreach and creative storytelling, we generated a steady drumbeat of thought leadership coverage — even in the absence of news.
The results: Executive commentary in priority media targets.