Building thought leadership in venture capital

The client: Two Sigma Ventures, a data-driven investment firm

The story: Venture capital is fascinating, because you have extremely intelligent people with extremely varying opinions. When your client is a VC firm, it’s your job to make those opinions stand out.

To build the profile of Two Sigma Ventures and elevate its partners as subject matter experts in the areas they’re passionate about investing in, my team developed detailed thought leadership platforms for each partner. Through relationship-building briefings, rapid-response outreach and creative storytelling, we generated a steady drumbeat of thought leadership coverage — even in the absence of news.

The results: Executive commentary in priority media targets.

VentureBeat: The Open Source Index showcases GitHub’s most popular projects right now

Business Insider: VCs predict that ‘proptech,’ a hybrid work model, and San Francisco’s comeback are the tech trends to watch in 2021

Built In: These Are the SaaS Metrics Investors Actually Care About

Forbes: Airtable: How It Became A $5.8 Billion Company

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